ProActive Holding (PAIG)  is a multidisciplinary group of companies, creating value through vision, innovation, expertise and communication. With more than 17 Years of experience, The Company holds selective positions in specific business chains…


ProActive's strategy aims to gain solid profit growth, reduce earnings volatility
ProActive Holding is formed of five business groups, each comprising several Busines
We believe in networking, and in Win-Win Partnerships. Our aim is to grow together


Change has been with us for thousands of years and the only difference today is the relentless pace of change that is being driven by technology and economic demands, needs struggles and circumstances.

I miss the ease and pace of life of many years ago, but I am not old yet to understand the need for each of us to do a better job of blending simplicity with progress. Some people have become slaves to technology while others refuse to even accept that it is here to stay and there is nothing they can do to stop it, slow it down or hide from it.

Many business owners, executives and managers are still operating under the "old school" management style. we don't.

We believe in Listening to our employees, customers, suppliers and works at creating partnerships both inside and outside the organization. We empower people by pushing decision making, authority, accountability, problem solving, and goal setting through the organization. We create a strong team approach to projects, programs, objectives and solving problems. We encourage cooperation and open honest communication. We reward creativity, mistakes that contribute to improvements and honest feedback. We see change as an opportunity to grow. We see problems as necessary to modify systems, strategies, policies and procedures. We are reflective, responsive and accessible. We are driven by creating quality of life for our employees, customers and the community.

The challenge is that if you fall into the old school category, it is time to look around you and notice that the world is changing. If you are in the progressive group don't assume you have it made. Everyday you will have your attitudes, values, expectations and preceptions challenged. You are not home free yet. You must keep the vigil as you grow your organization.

"Management is doing things right; leadership is doing the right things." Peter F. Drucker.

Fouad Assaf